How RevCore's 14-rep sales team cut deal slip by 58% and lifted close rates by 31%
Dominic Ferrara
VP of Sales, RevCore Inc
+31%
Close rate
−58%
Deal slip
4.6/5
Avg call score
22 days
New rep ramp
The Challenge
Before Koachly
RevCore's sales team was stuck in a feast-or-famine cycle. With 14 account executives spread across North America, objection handling was wildly inconsistent — some reps were closing at 38%, others languishing below 15%. Managers were spending 60% of their coaching time on deal reviews instead of skill development, and new reps took nearly two months to reach productivity. 'We had a playbook,' says Dominic Ferrara, VP of Sales, 'but we had no reliable way to make sure reps were actually using it live.'
The Story
The inconsistency tax
RevCore's top-performing rep was closing at nearly 3× the rate of the bottom quartile — with the same ICP, the same territory size, and the same commission plan. When Dominic's team dug into call recordings manually, they found a pattern: high performers handled pricing objections in a very specific way, acknowledging budget sensitivity before redirecting to ROI. Nobody had ever written that down. 'Our best reps had figured it out themselves over months of trial and error,' Dominic says. 'Every new rep was reinventing the wheel.'
From playbook to practice
The team spent two days loading RevCore's entire methodology into Koachly's Company AI Brain — objection frameworks, competitive intel, and a library of clipped highlights from top calls. Within the first week, reps reported that Live Advisor was surfacing responses they had never seen in formal training. A pricing objection that used to derail 40% of late-stage calls started getting handled consistently. 'It felt like having a senior rep whispering in your ear,' said one AE. 'Except the senior rep had memorized the entire playbook.'
A different kind of coaching conversation
For managers, the shift was equally dramatic. Instead of spending Monday mornings listening to randomly sampled calls, they received overnight summaries of every call with flags for missed objection-handling opportunities and deal risk signals. Coaching 1-on-1s moved from deal reviews to skill development — a shift that freed up 32% of manager time in the first quarter. New reps who previously needed six weeks to feel confident on calls were hitting productivity benchmarks in under three weeks.
Features Used
How RevCore Inc uses Koachly
Real-time whisper coaching surfaced the right objection responses mid-call — no fumbling through notes or putting prospects on hold.
RevCore's entire playbook — pricing objections, competitive responses, MEDDIC probes — loaded once and available to every rep instantly.
Each rep's best calls were indexed so Koachly could pattern-match their own winning language and feed it back to them during future calls.
Managers received a per-call score and transcript summary every morning, replacing the manual spot-check with a full-coverage view.
The Results
Before & after
| Metric | Before Koachly | After Koachly |
|---|---|---|
| Close rate | 22% | 29% |
| Deal slip rate | 31% | 13% |
| Avg call score | 3.1 / 5 | 4.6 / 5 |
| New rep ramp | 47 days | 22 days |
| Manager coaching time on deals | 60% | 28% |
“Koachly is the first tool that actually closed the loop between our training and what happens on live calls. We were spending a fortune on enablement and watching it evaporate the second a rep picked up the phone. That problem is solved.”
Dominic Ferrara
VP of Sales, RevCore Inc
FAQ
Common questions
How long did the onboarding take?
RevCore's team was fully onboarded in under 48 hours. The desktop app install takes about 10 minutes per rep, and loading the Company AI Brain with their existing playbook took one afternoon.
Did reps resist using it?
Initial skepticism was low because the Live Advisor is invisible to prospects — it surfaces in a side panel only the rep can see. Once reps saw their call scores improve, adoption was self-reinforcing.
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